Poker.de Rakes in a $957,937 Pot
Mentions: Poker Rooms
PartyPoker purchased Poker.de (.de is the German country code) for $957,937 at DOMAINfest in Amsterdam.
While the price tag may seem steep, PartyPoker regularly pays out between $75-$150 CPA to affiliates per registered sign-up, and it says that Poker.de already generates more than 1,000 uniques per month. Assuming relatively conservative conversion rates, it should recoup its investment over the next five to six years, in terms of dodged affiliate commissions per registered sign-up.
This is also a smart play on PartyPoker's behalf from another perspective: it stands to reason that Poker.de generates the vast majority of its hits from European poker players, as opposed to Americans. Now that PartyPoker has vacated the American market, which at one point accounted for over 65% of its revenues, it needs to find ways to increase its market share in Europe, the second-largest online poker market.
Live life well,
Ronin
Play Online Poker
While the price tag may seem steep, PartyPoker regularly pays out between $75-$150 CPA to affiliates per registered sign-up, and it says that Poker.de already generates more than 1,000 uniques per month. Assuming relatively conservative conversion rates, it should recoup its investment over the next five to six years, in terms of dodged affiliate commissions per registered sign-up.
This is also a smart play on PartyPoker's behalf from another perspective: it stands to reason that Poker.de generates the vast majority of its hits from European poker players, as opposed to Americans. Now that PartyPoker has vacated the American market, which at one point accounted for over 65% of its revenues, it needs to find ways to increase its market share in Europe, the second-largest online poker market.
Live life well,
Ronin
Play Online Poker
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